Traffic sources
Traffic sources and UTM campaigns
A traffic source shows where a visit came from. UTM parameters give a campaign a controlled name when they are present in the link.
Referrer
See the referring page and derived source type.
The tracker sends the referrer when available. The collection endpoint classifies a source type such as direct, search, social, email, paid, referral or campaign.
UTM
Keep campaign names consistent.
UTM source names the source, medium the channel and campaign the campaign. Content and term can distinguish an ad variant or search term. Consistent naming keeps one campaign on one report row.
Decision
Keep source volumes and goal counts separate.
The Goals view shows the selected goal's completions and conversion by source type, and shop revenue is shown by source and campaign. Which single page produced a goal is not currently shown.