A pageview says that a page path was opened. The referrer and UTM parameters help classify a visit's source or campaign. A goal count says how many events matched the definition in the selected period.
Three useful questions
- Which sources and campaigns bring visits?
- Which pages work as landing pages and which pages are opened most?
- How many defined goal events are found in the selected period?
UTM parameters name the campaign
UTM source names the source, medium the channel type and campaign the campaign. Content and term can distinguish a creative variant or search term. Use consistent names so the report does not fragment across spellings.
Goals by source
The Goals view shows the selected goal's completions and conversion by source type, so you can see whether search or social, for example, produces goals. Shop revenue is shown the same way by source and campaign.